GM Heroes Program · 2026
All of Canada thanks you. As do we.
As a thank-you to the people who protect our country and our communities, General Motors offers a $500† bonus on an eligible new Chevrolet, Buick, GMC or Cadillac. Canadian Forces personnel, firefighters and police officers, and their spouses, qualify.
$500
Heroes bonus, applied after taxes
Jan 3, 2026 – Jan 4, 2027
Delivery window for eligible vehicles
4 GM brands
Chevrolet · Buick · GMC · Cadillac
Who qualifies
Who is eligible for the Heroes Bonus?
The bonus is for the people who serve, and for the spouses who stand with them.
Canadian Forces
Firefighters
Police
How it works
Claim your bonus in three steps
1
Bring your proof
Show proof of current or former Canadian Forces membership, or valid proof of employment as a firefighter or police officer (or government-issued ID).
2
Choose your vehicle
Pick an eligible new Chevrolet, Buick, GMC or Cadillac from our inventory, or ask us about a factory order.
3
Save $500
The bonus comes off your negotiated price after taxes, whether you buy, finance or lease.
Questions
Frequently Asked Questions
Eligible new Chevrolet, Buick, GMC and Cadillac vehicles delivered between January 3, 2026 and January 4, 2027. Contact us for the full list of eligible models.
Bring proof of your current or former Canadian Forces membership, or valid proof of your current employment as a Canadian firefighter or police officer (or government-issued ID), to Old Mill GM.
There’s no limit on the number of vehicles an eligible person can buy or lease with the Heroes Bonus.
Yes. Canadian Forces members, firefighters and police officers can share their bonus with their spouse.
It can be combined with many current offers, but not with certain others. Ask us which offers apply to the vehicle you want.
Yes, absolutely!
Yes. Our team can give you more information on trade-ins.
Ready to use your Heroes Bonus?
Our team at Old Mill GM will confirm your eligibility and help you find the right vehicle.
† The $500 Heroes Program bonus applies to the purchase, finance or lease (on approved credit) of eligible new Chevrolet, Buick, GMC or Cadillac vehicles delivered between January 3, 2026 and January 4, 2027. Eligible customers are active, reserve and veteran members of the Canadian Forces and their spouses or surviving spouses, and Canadian firefighters and police officers and their spouses. Proof of present or former Canadian Forces membership, or valid proof of employment as a Canadian firefighter or police officer or government-issued ID, is required. The bonus is deducted from the negotiated price after taxes, does not apply to past transactions and has no cash value. A down payment or security deposit may be required, and a factory order or dealer trade may be needed. The bonus can’t be combined with certain other offers, and General Motors may change or end the program at any time without notice. Dealer may sell for less. Conditions apply; see dealer for details.